Bill DeRouchey

Bill DeRouchey is the founder of Flume, a consultancy providing strategy,
writing, and information architecture services to advertising and web
agencies in the Portland area.

The common thread in his dozen years in publishing is making information flow.

He details plans for building
websites that are intuitive to use, writes words that succinctly convey
the message and distills complex concepts into simple analogies.
His portfolio includes projects for Intel, Hewlett-Packard, Texas Instruments,
Extensis, Mattel, Unicru, Wellmed, Portland State University and the
Oregon Film & Video Office.